2023

3 posts published in 2023.

The Deceitful Difficulty of Simplicity

Published in /blog/ on 2023-12-21

As a creative problem solver by trade, the golden goose I find myself chasing time and time again is a simple elegant solution that seems so obvious, it’s surprising that nobody thought of it first. I’m a creative person: I know this because people have told me so my whole life. So why is this simple, elegant solution I seek so impossibly unattainable? The answer is perspective and time.

Do You Need a Website?

Published in /blog/ on 2023-12-21

Do you need a website? Of course you don’t need a website. You need 2 things in business: something to sell, and someone to sell it to. Chances are if you’re reading this, you already have a bit of both, but if you’re just starting out, here’s what that means:

Marketing: 'Moving the Needle' is Not Your Job

Published in /blog/ on 2023-12-20

The Role of Marketers as Scribes

As a marketer, it’s easy to fall into the trap of believing that you have the power to single-handedly propel a product or service to success, a.k.a “move the needle” if you’ve been talking with business executives. However, a seasoned marketer knows that this perspective can be misleading, and downright dangerous. The key to effective marketing lies in understanding that products and customers tell the story, while the most skilled marketers invest in understanding and documenting that story to engage with others.